Full Stack · Frontend Lead
Complex systems. Products people get.
I've spent about five years building web products end to end. I started full stack with Ruby on Rails; now I lead frontend at Webel with React and TypeScript. I move across architecture, interface and product, and increasingly close to AI applied to building software.
Right now · In production
Webel
A home-services marketplace with thousands of users and an active product team. I'm the web lead: internal dashboard, company profile, marketplace and the Next.js migration.
What I'm working on
Webel Business
The B2B side of the platform: companies hiring services, with their own flows, permissions and purchasing cycle. A meaningful share of GMV goes through here.
Internal dashboard
The tool the team runs operations with: users, services, incidents and business metrics. A full product on its own.
Programmatic SEO
Pages at scale to capture search demand: templates, structured data and carefully tuned performance. Part of it in Astro.
Core marketplace
The main product: search, booking and tracking between customers and professionals. Includes heavy flows like payments and verification.
A selection
Things I've been building
Products in production, my own systems and the odd experiment. Ordered by where my energy goes now.
Product OS
A product operating system: structured specifications, AI agents and context engineering to take an idea to working software. The app is the implementation of that system.
- AI agents
- Context engineering
- TypeScript
Maker Tracker
A personal system for running several maker projects at once: capturing ideas, deciding what to build and tracking what's in progress without losing the thread.
- TypeScript
- React
- Automation
AuroraJobs
A full stack job board with Ruby on Rails: search, alerts, company portal and CMS. A complete product, built as the sole developer after initial mentoring from the CTO.
- Ruby on Rails
- MySQL
- StimulusJS
My Potential
An exploration of professional self-knowledge: recording skills, tracking how they evolve and spotting where a career's technical and creative potential lies.
- Data modeling
- Prototyping
- Applied AI
Agendao
Booking software for local businesses: online scheduling, appointment management and reminders. A small vertical product, built to solve one concrete problem.
- Ruby on Rails
- Hotwire
- PostgreSQL
How I work
Four ideas that guide me (no dogma)
Understand first, build second
Code is the cheap part. Before writing a line I ask who it's for, what problem it solves and how we'll know it works.
Complexity stays behind the curtain
A complex system is no excuse for a complex interface. My job is to absorb that and hand back something people grasp at first sight.
Pieces you can swap
Today's product won't be next year's. I build out of pieces you can replace without tearing the whole building down.
AI speeds things up; judgment stays mine
I use agents and models to explore faster, automate the repetitive and reach the decisions that matter sooner. The tool amplifies; the judgment stays mine.
What I work with
From server to pixel — and from pixel to business
Frontend
- React
- TypeScript
- Next.js
- Astro
- TailwindCSS
- Accessibility
- Web performance
Full stack
- Ruby on Rails
- Node.js
- PostgreSQL
- MySQL
- REST APIs
- Testing
- CI/CD
Product
- Problem discovery
- Prioritization
- Product metrics
- Programmatic SEO
- Working with design and business
Applied AI
- Agents and orchestration
- Context engineering
- Workflow automation
- AI-assisted prototyping
The path so far
Full stack to frontend, then into product
- 2024 — presentFrontend
Frontend Tech Lead · Webel
Web lead at a home-services marketplace. Responsible for the internal dashboard, company profile, marketplace and the Next.js migration.
- React and TypeScript across several critical products in production.
- Trained and led two mid-senior developers on the web team.
- Brought AI into the team's development flow: context, skills and docs for agents.
- React
- TypeScript
- Next.js
- TailwindCSS
- Astro
- 2024 — presentProduct / AI
Product Engineering & AI · Own products
My own products and systems where engineering and product meet: Product OS, Maker Tracker and experiments with AI agents.
- AI-assisted development systems: specifications, agents and context engineering.
- From problem to product: discovery, architecture and build.
- Automating product workflows.
- AI agents
- TypeScript
- Astro
- Automation
- 2021 — 2024Full Stack
Full Stack Developer · AuroraJobs and earlier
Years building complete products with Ruby on Rails. At AuroraJobs I was the sole developer after initial mentoring from the CTO: from database to deployment, with product decisions along the way.
- Full product in production: job board, dashboard, company portal and CMS.
- Mentored two junior developers and ran SCRUM.
- Lanzadera incubator program in 2022.
- Ruby on Rails
- MySQL
- StimulusJS
- TailwindCSS
- Kubernetes
Each stage has brought me closer to where engineering and product meet. What's next is that same place, amplified by AI.
Let's talk
If you're building something interesting…
I'm drawn to teams that ship real products and to projects where engineering and product overlap. If that sounds like what you're working on, write to me.