Back to work
Vertical product
Agendao
Booking software for local businesses: online scheduling, appointment management and reminders. A small vertical product, built to solve one concrete problem.
What needed solving
Many local businesses manage appointments by phone and WhatsApp: missed slots, no-shows and a schedule that lives in a notebook.
Who it's for
Local businesses working by appointment: hair salons, clinics, workshops.
What I did
- The complete product: scheduling, online booking and reminders.
- Designing the flows so a business can get started in minutes.
Decisions that mattered
- Deliberately small scope: do one thing well before doing many halfway.
- Friction-free onboarding as a design requirement, not an extra.
What came of it
- A working product with the full booking cycle.
- Lessons about vertical products that I apply in later projects.
Technologies
- Ruby on Rails
- Hotwire
- PostgreSQL